The big read · Coming soonThe
The
discount
trap.
A worked example: a 10% discount brings 20% more orders, but leaves 10% less contribution.
Hypothetical figures. Before fixed costs; excluding VAT.
See what’s comingThe weekday briefing · Coming soon
The changing cost
of delivery
A closer look at
marketplace fees
Worth a closer look
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.